We're looking for a small, select group of retail partners to spread the word, love the experience as much as all those who have been a part of our pilot program (from editors, to friends and family, employees, to women with specific sensitivity, and across all ages starting at 15-year-olds to my mom, whose age remains the family secret. Let's just say there are a group of female senior citizens who can't wait for their products). We're working to get the word out, and we want you to be one of the first to share in the buzz and the sheer delight of your customers. Of course, let's not forget, this is all incremental sales since the entire category doesn't exist.
Your store sells many offerings of lotions and potions, sliced and diced our body needs, divided men's products from women's, yet - we use the same product for a woman's sweet spot as we do for her leg, arm, calf, and worse, a man's anatomy. How is this so? The correct pH of a woman's sweet spot in the mid-4 range. Most soap has a pH of 10, and shampoos and body wash fall close behind that number. This can compromise the chemical balance Mother Nature intended as the optimal pH. Our products have been clinically tested, doctor reviewed, and women tested. All with a resounding - "When can I get some?" They have been created to address a woman's needs while maintaining the health and well-being of her sweet spot by ensuring a pH-complementary formula blended with soothing and for-purpose botanicals and essential oils. We know women want these products to complete their beauty ritual and now, FINALLY you can give them to her.
SweetSpot Labs™ currently has three glorifying products to offer you. These products are available in two fragrances-NO. 11, citrus galbanum, and NO 14, geranium lavender as well as NO. 00, Unscented, for all the luxury without the perfumerie.
This will be a hot new category and we are aggressively seeking PR. We have hired a NYC-based agency and along with our own efforts and relationships, we have put product into the hands of major celebrities and secured a feature in In Style, Beauty Buzz, October issue, and DailyCandy.com. It's just the start. Teen Vogue and Health Magazine are both interested in feature stories for early 2004 (due to closings on earlier publications).
SweetSpot Labs™ offers you an opportunity to access depth and breadth of product assortment with its Intimate Grooming™ products. It is our goal to provide this new aspect of the beauty ritual for as many women as we can as fast as we can. For us, it this is not just business, it is our mission and so we offer our expertise in launching and building your brand with multiple skus and over 20 aromas, each carefully thought out for benefit and essence. We'll extend one of five styles to your brand for market and provide expert marketing support, making sell-through simple. We'll design your launch and position you for the future, with brand extensions envisioned through five years and beyond. We've created the category, and can better customize it for your brand. Contact us now about licensing or private label opportunities at b2bprivatelabel@sweetspotlabs.com or call us as 310-459-1908.
Creed Strategic Imaging is owned by SweetSpot Labs™ founder, and Intimate Grooming™ Escensuals Ltd., creator. It is brand architecture company that has successfully built many beauty brands. The company is filled with talent that has proven to create brands that get sold to Fortune 500 companies. SweetSpot Labs is a brand in which we take great pride-one that is equal parts beauty and luxury, health necessity, with inherent PR value and brand extensions destined to keep customers and editors in awe and sheer delight!
Three years in the making, SweetSpot Labs offers an opportunity with breadth, depth and agility. Ready to launch, your licensed or private label line can begin with 5 to 20 unique skus in unlimited aromas. Brought to market in one of five styles to extend your brand, with expert marketing support to make sell-through simple. We'll design your launch and position you for the future, with brand extensions envisioned through five years. Always with more to come.
We've created the category. We have the knowledge. SweetSpot Labs founder remains the tester and came to this place because of sensitivity to product. No one can better customize Intimate Grooming™ for your brand. Contact us now about licensing or private label opportunities at b2bprivatelabel@sweetspotlabs.com or call us at- 310-459-1908.
Our mission at SweetSpot Labs™ is to integrate Intimate Grooming™ products into the beauty ritual of as many women as we can, as fast as we can.
Necessity is the mother, girlfriend and co-worker of invention. Our market is as diverse as women themselves. Starting at the sweet spot we've identified a comfortable, new and easy way of marketing to women via the wonder of womanhood. We hereby declare the category of Intimate Grooming™ and every channel, extension and woman-wise product that will follow to meet her needs. We are here, sweet spot, hear us roar!
Intimate Grooming Escensuals™ the licensing company to SweetSpot Labs™ predicts it will create a new category to be included in all women's daily body regiment as an effective alternative to the unconventional methods women use today. IGE predicts the external feminine care category will expand into a global $6-7 billion industry from the $80 million it is today by introducing its products into each major player's collection kit and creating SweetSpot Labs™, a new company altogether that will be the impetus of driving IGE to the forefront. IGE predicts that the industry will be $4.6 billion in the US alone, based on the targeted demographic buying one bottle per month at mass retail of $5 per bottle.
IGE understands the category is "taboo." But during the 1970s, society considered tampons and pads in the same light. Women were embarrassed to buy them, retailers were embarrassed to sell them, and society was embarrassed to have them. Now, women's pads and tampons are a $2 billion industry in the US alone. Imagine what Intimate Grooming will be. See the possibilities. more